THE CAMPAIGN

I was not the lion, but it fell upon me to give the lion’s roar” Winston Churchill, politician, 1874-1965

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Guarding our temples, adorning our flags, decorating our coins and capturing our hearts, the lion is beyond doubt the world’s most iconic species.  On almost every continent, and in thousands of cultures, the lion can be found demonstrating man’s fascination with this magnificent beast.

Despite the lions’ symbolic importance throughout the ages, today they are suffering from a silent extinction across Africa and India.  Knowledge of the King of Beasts’ plight is little known.

World Lion Day is the first global campaign to celebrate the importance of the lion worldwide. Since the dawn of man the lion has played an integral role in our lives: symbolically, religiously, culturally, economically and biologically. To lose the lion from our world would be to lose part of our global heritage.

Wherever you may be, join us on August 10th 2013 to celebrate the lion, create much needed conservation awareness and help us save the King of Beasts and his kingdom.

Image: © Villiers Steyn | Dreamstime.com